6 B2B Software Tools You Must Try

Do you often wonder why your B2B marketing efforts fail to live up to your expectations? Maybe the tech stack you use could benefit from a face-lift.

But which one should you choose?

Unfortunately, new B2B software tools are constantly hitting the market, which makes it hard to find the one that can benefit your company and fits into your established workflow.

To help you avoid the dreaded analysis paralysis, we’ve put together a list of different types of B2B software that can help you overhaul your entire B2B marketing strategy.

1. Lead Generation Software - LeadArm

Most, if not all, B2B lead generation tactics have moved online. While cold calls are slowly making a well-deserved exit (like a party guest that simply won’t leave), cold emails are still an avenue worth exploring.

Thankfully, tools like LeadArm allow you to completely automate this process and make it a matter of a few clicks. 

Simply choose the location and the industry of those you want to target, and this tool will crawl the web and fill out their contact forms. You can also import your contact lists and exclusion lists to ensure you’re not spamming your new leads with the same email twice.

Pricing: There is a free version that lets you check out this B2B software in action. There are also standard and premium versions ($49 and 79$ per month) that offer more complex automation flows.

2. Lead Nurturing Software - SharpSpring

Once you’ve established contact with your potential needs, a complex process of monitoring and nurturing starts. This is especially tricky as all of your leads might be on different parts of a customer journey and you have to fine-tune your approach for each one.

It doesn’t have to be that way, though. With B2B software like SharpSpring, you can learn more about your leads and show them exactly what they’re looking for. It features options such as dynamic form and landing page builders, marketing automation, and even goodies that help you follow up with customers on social media and run retargeting ads.

Pricing: The plan that supports 1000 contacts costs $449 per month, and if you need as many as 20k contacts, you’ll need to part with $1,499.

3. SEO Software - SEMrush 

Reaching customers directly is all fine and well, but since B2B buyers aren’t known for making impulse purchases, your marketing efforts will quickly crumble without a solid SEO foundation.

One of the most reliable choices for SEO is SEMrush, simply because it lets you cover all bases. You can research keywords (which is going to be helpful for your content marketing) but also conduct on-site audits and perform health checks to find any technical issues that might be hindering your ranking.

Additionally, you can use it to execute and monitor PPC campaigns, schedule your social media posts, and do competitive intelligence.

Pricing: The cheapest version is $119 per month. To unlock the full potential and access features like the content marketing platform, you should subscribe to one of the pricier plans ($229 or $449).

4. Marketing Analytics Software - Kissmetrics 

B2B marketing is all about switching things up to land more customers. The problem is discovering the areas where you can improve. The good news is that you can spot problem areas and discover appropriate solutions by leveraging marketing analytics.

One of the niftiest pieces of B2B software for analytics is Kissmetrics which helps you find patterns behind conversions on your site. If your conversion rates are lower, you can pretty much identify why and adjust your strategy accordingly.

You can receive reports that show the actions your visitors perform on your site and how their patterns are changing over time. Furthermore, Kissmetrics also provides you with the option of creating different segments according to user behavior or demographics, as well as A/B testing so you can adjust web design or content choices.

Pricing: There are two tiers - Silver which costs $299 per month and Gold which will run you $499. If you want the cohort report and A/B reports though, they’re available only in the pricier plan.

5. Marketing Attribution Software - Nielsen

In the past, it was close to impossible to determine which conditions led to a successful sale. But now, with the availability of B2B software for marketing attribution, it’s possible to assign values to different factors that played a part in closing the sale according to their effectiveness. 

That way, you can discover what worked and what didn’t. In other words, you can narrow down the part of your marketing that was successful instead of wasting money on channels that don’t yield significant results.

You can do this with Nielsen. By leveraging its powerful features, you can quickly optimize your campaigns across various channels, audiences, and devices. Thus, you can measure how effective all your marketing initiatives are, down to a level of a single person.

Pricing: Unfortunately, you’ll have to contact the company directly to receive a quote.

6. Account-Based Marketing Software - Triblio

Since B2B purchases are ultimately greenlit by multiple personas within an organization, your marketing efforts should conform to this fact. The best results can be achieved through account-based marketing.

In this specific type of marketing strategy, sales are aligned with marketing efforts where the goal is to deliver highly targeted advertising and personalized content to high-value accounts. 

With B2B software tools such as Triblio, you can significantly boost conversion rates by targeting the right people via ads. You can also identify high-value accounts and score engagements right before transferring them to your sales team.

Pricing: While there are multiple pricing tiers, you’ll have to contact Triblio for the full details.

Effective B2B Marketing Starts Now

To be successful when marketing your SaaS solution in the internet era, you need to align your efforts with the needs of your customers. B2B software is a key component of that, and by using it properly, you can deliver highly targeted results, nurture, and ultimately convert your B2B customers.

Depending on your business needs and the expertise of your team, some of the tools listed may as well be the missing piece you needed for your marketing strategy all these years. Feel free to pick and choose the latest addition to your B2B software stack - you’ll thank us later.