The Comprehensive Guide for Electrician Leads

Electricians are considered one of the best at their respective trade. Whether it’s someone looking to install a new circuit breaker or check the condition of the home’s wiring - your electrical business might be serving plenty of local residents who need a service where DIY isn’t a good idea (for obvious reasons). This guide will discuss how you can get electrician leads so you can be the go-to service for your local area.

It is important that you follow this step-by-step. Because we’re giving you the blueprint that will help you find leads that can become your clients in no time. Let’s dive right in.

Why Do Electricians Need Leads?

Electrician lead generation is essential for those who are in search of electrical services. Whether it’s installations, repairs or maintenance - an electrician like yourself can do it for clients who are residential or even commercial. Leads are those interested in these services whenever necessary. So it’s important to serve them by fulfilling their specific needs.

What Makes An Electrician Lead Generation Strategy Effective?

If you are planning on putting together a lead generation for your electrician business, it’s important to know the elements that make it effective. Let’s take a look at some suggestions that can help you make it work:

Website Generation And Local SEO

In today’s age, a web presence is key for any business. For an electrical business, you want to make sure that people searching for your services find you quickly. The best way of course is through Google, where your website can be found under certain keywords. This is thanks to search engine optimization (SEO).

Let’s say your electrical business is in Austin, Texas. Someone can type in “electrical services austin texas” or similar keywords. Local keywords can be quite helpful when including it in your regular content. If you want to get down to some granular details, you can include a zip code as one of the keywords that you want to rank for.

In addition, consider Google My Business so you can be listed for your local area. At the same time, it’s always a good idea to suggest that your previous clients review you. Many people will rely on these reviews as a way to decide which local electrician to go with.

Content Marketing

Some say that content marketing is a glorified term for “blogging”. While writing regular blog posts about valuable topics is one part, there are other pieces of content that can be useful. This can include videos and even social media posts. The content you’re publishing is designed to help educate your target audience.

At the same time, you’re helping them understand the topic. For example, let’s say you have a piece of content on circuit breakers. Specifically, it could be about when a circuit may not be working properly and whether or not it should be replaced. You can provide them with a guide that shows them what they can do (albeit safely). 

If they notice a possible issue, your content should end with a call to action. It can be something like booking a time with you to check it out and perform a repair (if necessary).

Email marketing

Email is still king when it comes to lead generation. You can offer something for free in exchange for an email. This is where leads can take that action and become subscribers on your email list. From there, you can be able to send them emails on a regular basis.

Your email content may be about certain issues your customers may be facing. You can also email them suggestions and ideas that will help them conserve electricity. Another may be something pertaining to maintenance. These are a few examples, but you get the idea.

As for how frequently you can email your subscribers - it depends. You can email them every other day or week. Some business owners do it daily. Regardless, don’t send so many emails to the point where you are spamming a subscriber’s inbox.

Social media posts and ad platforms

Social media posts like Facebook, Instagram, and Linkedin could be great for organic leads. At the same time, they also have really powerful ad platforms that will allow you to target people who match the specific demographics. These include but are not limited to: location, age, homeowner status, and more.

The ad platforms can be cost-effective compared to traditional advertising platforms like TV, radio, or print. In today’s digital ad, even online ads themselves can prove themselves to be effective without spending so much money.

Also, you can use Google Ads to help generate leads for your local area. You’ll need to use specific keywords - especially the type that pertains to your area of coverage. When someone enters a local keyword for your services, your ad may be the first to pop up.

Bear in mind that Google Ads may be a bit more expensive in price range compared to Facebook Ads (for example). Therefore, it’s important to consider how much money you want to spend per day on ads. You only pay for clicks, so be aware of this.

On Google Ads, you can choose a price range for certain keywords. The higher the price you pay, the better your reach. The same applies with Facebook Ads. But you don’t need to spend a lot of money in order for these ads to be successful - regardless of how small or large your coverage area is.

LeadArm is Your Tool for Effective Electrician Leads

LeadArm is a tool that allows you to keep track of all your lead-generation campaigns. As an electrician, it’s nice to know who’s responsive to your target messaging. You’ll be able to look at the data in real time and determine what part of your lead generation is working and what can improve. It’s data that drives you to make the best decisions about your business.

Want to know more? Check out LeadArm today and see if it’s the right tool for you.