6 Ways To Get High-Quality Plumbing Leads For Your Local Area

Your plumbing business offers services that require skillful hands and state-of-the-art equipment that will help fulfill your client’s needs. Today, the digital age makes things a bit simpler in regards to lead generation. If you are a plumber in search of high-quality leads for your local area, this guide will help. We’ll go over the top six ways to get them - albeit in a simpler manner compared to the old-fashioned days where it was just print, radio, and television.

Ready to see what this guide can do for you? Let’s dive in and get started down below.

1. Website Optimization for Local SEO

The first thing to consider is website optimization. Especially when you need to get leads for your local area. Your website is one of the best ways to establish your online presence. You want to find relevant keywords that will match your services and your local area.

For example, you can choose keywords like “plumbing + [your city]” or “plumbing + [zip code]”. Specifically, let’s say you’re a plumber in Boston. So keywords like “plumbing boston ma” or “plumbing 02134” will be a good fit for you.

Location-specific keywords will be laser focused for clients in your local area. You can use these keywords for landing pages directed at persons in your target area. When creating landing pages, include your business’s contact information, service area, and any testimonials for social proof. 

2. Invest in Pay-per-click (PPC) Advertising

If you have the budget, PPC could be an excellent option for you. Google Ads can be a great platform as it will allow you to bid on relevant keywords so you can display ads within a specific location. A similar approach can be done using Facebook ads - which can allow you to program ads that will be visible to people in your local area.

You can run these ads on a small budget. However, the more your ad budget is, the greater your reach. In addition, consider writing ad copy that is compelling and addresses a certain problem your target clientele faces. For example, if someone may be dealing with leaky pipes - they might see an ad that calls out those who need repair services to stop their pipes from leaking. 

3. Use Social Media to Your Advantage

Of course, social media can also be useful for lead generation. Especially if you are taking an organic approach. You can publish content that provides informative value. It can be something as simple as how someone can check their pipes for possible leaks.

If you live in an area where the weather can get very cold, you can publish a video that demonstrates how someone can winterize their pipes. If it’s informative and valuable to your target audience, then that’s a good sign. It will also give you more than enough opportunities to become an authority in the local plumbing space.

You can also use your social media platform to engage with your audience. At the same time, you can allow past clients to leave positive reviews. These reviews can help prospective clients make decisions on whether or not you're the best choice for their plumbing needs.

4. Create Valuable Content Via Blogging

Blogging is still a pretty good content medium to use today. This will also help you establish yourself as an authority in the plumbing space. You can write articles that can help address common plumbing issues, seasonal maintenance guides, even DIY tips that are easy to follow. 

If there are frequently asked questions, you can answer them in a blog post. Nonetheless, you can be able to build your content around select keywords - including local keywords similar to what we’ve offered earlier. For example, if you are discussing water heater problems, you can create content around the keyword “water heater repair [your city]”.

Once again, this is a great way to draw in high-quality leads. Especially the ones that are based in your local area and within a close radius. 

5. Encourage Online Reviews from Past Clients

Your past clients may be so satisfied that they can leave positive reviews. They can help prospective clients make an easier decision when it comes to who can help with their plumbing services. As we’ve mentioned earlier, social media platforms are one way for people to leave reviews.

Other places where people can leave reviews include Google, Yelp, and similar sites. Many people will look for reviews first when looking for a service offered in their local area.

6. Track and Analyze your Lead Generation Efforts 

If you want to see how your lead generation efforts are going, you can track and analyze the numbers. You’ll be able to see how many of your leads are interested in your services. One of the best ways to do it is by using tools like LeadArm. You can use it to monitor your stats in real time.

You’ll see how far your leads are in becoming interested clients. Whether it’s for a repair campaign or lead generation for maintenance, all the stats will be at your fingertips. It will allow you a chance to see who you can follow up with and who may need a bit more “warming up” before they decide on paying for your services. 

The numbers don’t lie. Not to mention, they also help you make critical business decisions. You’ll be able to tell who is interested in your services and who isn’t.

Let LeadArm Handle your Lead Generation Monitoring

If you need a tool that will make lead generation easy, LeadArm could be right for you. We hope these six ways of generating high-quality leads for your plumbing business are helpful for you. LeadArm could be your best friend when it comes to helping you close those leads and turn them into recurring paying customers.

It’s tough to track lead generation stats the old fashioned way. But tools like LeadArm make it easier. If you want to give it a try, contact LeadArm today and get started.